Putting the girl power in pot: Cannabis company catering to women

Many companies are trying to get in on the ground floor of the cannabis industry before the drug becomes legal in Canada.

But one business is setting itself apart by catering solely to women.

Fleurish Cannabis is hoping to help women with both chronic conditions and those dealing with that time of the month.

CMO Mary Beth Williamson said they already know 19 per cent of women currently use cannabis.

They expect that number to double when it becomes legal.

“Many, many of them are using to help manage insomnia, for pain relief. Many pain causing conditions tend to be female skewed: things like MS (Multiple Sclerosis), and then there (is) PMS pain. Many women use to manage cramps,” she said.

“And then they also use to manage stress and anxiety. Like you know, many women have very stressful lives. They’re working, they are taking care of families, sometimes taking care of their parents.”

But you don’t just have to smoke it.

The company, currently based in Ottawa, hopes to expand across the country selling things like sprays, oils, bath bombs, lip chap, and of course, edibles.

“Chocolates, gummies are extremely popular, as well as taking it in pill form, so those are not going to be options this year, under the current legislation, but we are expecting that to be an option next year,” Williamson said.

Williamson said she hopes to make women’s lives better.

“I really think it will be an important part of their overall wellness.”