Too soon? Why stores are already rolling out holiday decor

It seems to happen earlier and earlier every year.

It’s still technically summer, but places like Costco and Dollarama have already rolled out holiday decor.

While many on social media are expressing their horror, the stores have a strategy.

Lynne Ricker, Instructor at the University of Calgary’s Haskayne School of Business, said stores wouldn’t be doing it if there wasn’t a market for garland and Christmas trees in September.

“People do start thinking about it and many people do start their Christmas shopping long before the last minute, last week before Christmas, sort of December rush,” she said.

“Retailers have to create an in store experience. They have to have something in there that’s going to look different and exciting and that’s one of the things that they try to do.”

Ricker said stores want to get your attention before the competition does.

“One of the things that retailers have to think about is having that in store experience and think about pre-empting online buying,” she said.

And, she added even tweets complaining about all the red and green could be considered good publicity.

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