New campaign asks you to raise your hand to reduce poverty in Calgary - 660 NEWS
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New campaign asks you to raise your hand to reduce poverty in Calgary

(Kaitlin Lee - 660 NEWS)

The City of Calgary laid out its goals to fight poverty.

The new campaign called ‘Enough for All’ hopes to reduce poverty by 50 per cent by 2023. Part of the efforts include wearing a red rubber ring that includes the campaign’s slogan.

Currently, one in 10 people in our city live below the poverty line.

“That’s about the same amount of people impacted by the flood in 2013,” Vibrant Communities executive director Franco Savoia said. “Those folks did not choose to have a flood and the Calgarians we’re talking about did not choose to be poor.”

Mayor Naheed Nenshi said there are many things Calgarians can do to help.

“Sign up to be a volunteer income tax filer and help people with low income file their taxes and be eligible for the Canadian Child Benefit,” he suggested. “It makes a huge difference in people’s lives.”

He also mentioned buying goods and services from local businesses that hire low income people.

For more details go to enoughforall.ca.