Heart and Stroke Foundation more marketable than the NHL

Health ranks over hockey when it comes to sponsorship money spent in Canada.

A new study from Ipsos Reid says the Heart and Stroke foundation is the most valuable property in Canada as far as marketing potential goes, even trumping the National Hockey League.

The research asked 1,000 Canadians about their relationship to advertising.

The Globe and Mail reports part of the rise is because of ’cause marketing’ as marketers are recognizing consumers are shifting towards companies with who align with their own values.

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