This billboard against distracted driving could have you doing a double take.

It reads, ‘Crotches Kill” and is part of a new provincial campaign against texting and driving.

And men, beware of ‘talking’ urinal pucks that shout out the message to keep your eyes on the road, not your lap.

A website for the campaign hopes to show drivers how long the average text distracts them from the road.

Reports have shown Albertans have slipped back into their old habits since the distracted driving law passed in September 2011.

According to the Calgary Sun, 20-30 per cent of accidents are caused by distracted driving.