A consultant’s report commissioned by Travel Alberta says the Calgary tourism industry would get better bang for its buck if there was more co-operation between industry partners.
It identifies an on-going conflict between Tourism Calgary and the local hotel association as the major problem. The Calgary Herald reports hotels contribute to Tourism Calgary through a special marketing fund, but are also subject to membership fees which are a major irritant for hoteliers.
The stakes are high in the big bucks tourism industry. The annual economic spin-off from the industry is more than $1 billion. Of that, 4.4-per cent – or $48 million – ends up in the city’s hands through indirect taxes.
The report finds the local industry would be better off if partners in the industry worked with each other and set aside egos.