Mainstream Starbucks, indie Rodarte find common (coffee) ground
Posted Oct 10, 2012 2:46 pm.
This article is more than 5 years old.
NEW YORK, N.Y. – Not expecting the indie fashion darlings of Rodarte and the in-every-neighbourhood coffee retailer Starbucks to be in the same sentence, let alone the same stores?
They will be, come Nov. 13.
Starbucks Corp. tapped sisters Laura and Kate Mulleavy as its next design partners for a series of limited-edition products for the holiday season. There’ll be Rodarte-designed gift cards, tote bags, cup sleeves and mug. The signature pattern features a pixelated checkerboard of grey, white and silver set against different shades of green.
For the design duo, it’s a chance to put their name out to a new audience. Laura Mulleavy said designing the products came fairly easy, especially since they are daily coffee drinkers, but it was a challenge to adapt to the small surface of the gift card.
